Ad101Get a Free Personalized
Strategy Plan
Plan.
Advertise.
Have Experts
Execute Your Ads
Talk with our Marketing Advisor Zansei
built on 30+ years of real-life business expertise & empowered by AI
and share about your business.
Let's Get Started
What's keeping you up at night?
Discuss. Get Your Plan. We get your business out there.
Have a Conversation
Tell us about your business. Our AI advisor will guide you with the right questions — no jargon, just a 30 minute conversation.
Get Your Plan
Right after you talk to our advisor, receive a strategy plan built for your business, budget, and goals. It's yours to keep, no strings attached.
We Promote
We run your ad campaign so you can sit back and see results.
What You'll Get From The Plan
Here’s Exactly What You’ll Get
Your plan is built around your business — not a template. In 30 minutes, you'll walk away with a complete marketing strategy covering every decision you need to make.
Where to Advertise
The specific platforms and channels that make sense for your business, your audience, and your budget — not a generic list.
How Much to Spend Where
A clear budget breakdown across each channel, so you know exactly where every dollar goes.
Who to Reach
The specific people most likely to become your customers — defined in language you actually understand.
What Your Competitors Are Doing
Where they're advertising, what's working for them, and the gaps you can take advantage of.
Your 90-Day Action Calendar
A step-by-step timeline of what to do, when to do it, and in what order — so the plan doesn't just sit there.
Why Us Over An Agency
If you've worked with an agency before and felt like you were paying for promises — this is what we do differently.
Locked into monthly retainers before anything even happens
No retainers. You only pay when we start executing
Hidden until it feels awkward to say no
Shown upfront before you commit to anything
Takes months of back-and-forth just to get to a plan
In 30 minutes, a free plan is yours regardless of whether you reach out
Jargon-heavy reports you need a translator to read
Plain language you understand without a marketing degree
Your account gets passed between rotating team members
A named team you can actually hold accountable
“ChatGPT tells you what you want to hear. We ask what we need to know for the personalized results.”
Why Us Over ChatGPT
Whatever you type on a blank canvas with no guidance, and yet it'll treat it like the law
Structured questions designed to guide you and help us uncover what your business actually needs
Typical LLMs just to please you; they'll say anything
A real team whose revenue depends on getting it right
Generic advice that could apply to any business anywhere
A plan built around your business, your market, your budget
Tells you what to do, then leaves you to figure it out
Builds the plan and connects you with the team to run it. We have skin in the game.
No one checks whether the advice is actually right
We've built systems that check with real data, and a human expert reviews it before we ever execute.
Who is Zan?
Zan Ng spent thirty-plus years running campaigns for some of the biggest brands in the world — McDonald's, MetLife, Lowe's. He worked inside the rooms where companies spend more on a single TV spot than most small businesses make in a year. He saw firsthand what actually moves the needle, and what is just expensive noise.
But somewhere along the way, he kept noticing the same thing. The strategies that worked for big brands — the data-driven thinking, the precise targeting, the accountability — small business owners could never access any of it. Not because it wouldn't work for them. Because nobody was offering it to them at a price or format that made sense.
So he built Ad101. One mission: give every small business owner access to the same caliber of marketing strategy that Fortune 500 companies take for granted — and make it free, because small businesses deserve a shot at their dreams without breaking the bank just to figure out how to do it.
“I've sat in boardrooms where we spent more on one TV spot than most small businesses make in a year. That always felt wrong to me. The knowledge exists. The tools exist. The only thing missing was someone willing to share it.”
30+
Years in marketing
200+
Campaigns managed
100+
Small businesses helped