Free advertising plan,
from one 15-minute chat.

30+ years of senior agency experience,
opened up to small businesses.

No other program I’ve been approached with has built a plan like this. None.

Consultant and media strategist
Inside the plan

Your Plan

What’s in your plan.

Zan, founder of Ad101

Meet Our Founder

30+ years running campaigns for McDonald’s, MetLife, Lowe’s. He built this process to give small businesses the same strategic thinking he’s spent a career developing for the world’s biggest brands.

“I’ve sat in boardrooms where we spent more on one TV spot than most small businesses make in a year. The knowledge exists. The only thing missing was someone willing to share it.”
30+
Years
200+
Campaigns
100+
Small businesses

Why Us

Built differently.

Free, and yours to keep. We’re early. Your plan helps us learn what kinds of execution help small businesses actually want.
Questions designed to guide you. No advertising experience required. If you know your business, you can do this.
Built around your business. Zansei researches your market, your competitors, and your budget. Not a template.

FAQ

Questions.

Is it really free?

Yes. Fifteen minutes of your time, zero dollars. The plan is yours to keep, no matter what. We’re early, and giving real plans away is how we learn what small businesses actually want next.

What happens after I get the plan?

The plan is yours. Run it yourself, hand it to your team, or sit on it. If you want help executing, come back to us. We’re still building our execution model, and Zan has a network of people who run real campaigns. We’ll connect you with the right one. Telling us what kind of help you’d want is part of what we’re learning right now.

How is this different from ChatGPT?

ChatGPT waits for you to know what to ask. Zansei drives the conversation. It asks the right questions, researches your market, and pushes back when something doesn’t add up. The framework is built on Zan Ng’s 30+ years of strategy work, not generic patterns.

Do I need advertising experience?

No. The questions guide you. If you know your business, you can do this.